Skip to Main content Skip to Navigation
Journal articles

Measurement of consumers' wine-related knowledge

Abstract : It is stated, according to the paradigm of knowledge-based economy, that information asymmetry between consumers and producers is reduced thanks to information availability and dissemination through the Internet or other media channels. Conversely to this statement, several articles have pointed out that knowledge-based economy reinforces the information asymmetry between experts and novices among the consumers. Accordingly, we consider the heterogeneity of consumers by means of k-means clustering applied to a knowledge-oriented questionnaire. We then try to identify and qualify the differences between several groups of French respondents regarding their attitudes and behaviour towards wine.
Document type :
Journal articles
Complete list of metadatas

Cited literature [4 references]  Display  Hide  Download

https://hal-ineris.archives-ouvertes.fr/ineris-00961770
Contributor : Gestionnaire Civs <>
Submitted on : Thursday, March 20, 2014 - 2:56:52 PM
Last modification on : Tuesday, May 12, 2020 - 2:26:01 PM
Long-term archiving on: : Friday, June 20, 2014 - 11:36:48 AM

File

2012-028_post-print.pdf
Files produced by the author(s)

Identifiers

  • HAL Id : ineris-00961770, version 1
  • INERIS : EN-2012-028

Citation

Georges Giraud, Cléo Tebby, Corinne Amblard. Measurement of consumers' wine-related knowledge. Enometrica, 2011, 4 (1), pp.33-42. ⟨ineris-00961770⟩

Share

Metrics

Record views

193

Files downloads

826